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Marketing and Advertising, although they sound similar however actually they are not. Advertising is only a half of the larger game known as Marketing. Marketing encompasses complete conceptualization of a brand right from research to planning to advertising to sale. Advertising, on the opposite hand could be a component of the selling process which is nothing but conveying the message through variety of mediums to promote the product.

Advertising is one in all the foremost necessary element of a marketing strategy and conjointly the most expensive. Advertising constitutes sending the message across the general public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and returning up with a right one to target the viewers. The strategy consists of designing things like putting ads, deciding what media to use, what time, frequency etc. The advertisements are usually placed via mediums like tv, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The foremost popular one is of course television though advertising on web is becoming increasingly fashionable too.

Easiest method to differentiate advertising from selling is to think about promoting as a cake and if you chop the cake, advertising as one of the pieces of that cake. The opposite items of cake are market research of the merchandise, product planning, media planning, PR, product pricing, customer satisfaction, client support, sales and several more. Of these parts or items of cake ought to work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation within the market. Promoting may be a marathon method involving several tasks that involve hours generally days of research. The analysis half of promoting takes the longest period as it involves totally understanding the behavior of people towards a product. Planning the merchandise and developing advertising strategy is additionally a time consuming process. Solely elements that take less time are executing advertisements and sales. Marketing will additionally be perceived as a medium between customers and therefore the company.

But many companies usually build mistake of confusing advertising with marketing . They try to ape huge corporations like Coke and Pepsi in advertising however they merely ignore the work that goes behind that. The classical example of this is often, take the case of brand for instance. Several business owners are so hysterical concerning the brand of their company in their advertisements that they assume that it will simply bring within the sales. However what makes a logo works is none different than the reputation of the corporate and the brand should have a sense to it and should actually mirror company’s values. One ought to additionally remember that these firms pay fortunes on advertising that a new begin up business will’t. Rather than spending unnecessary cash on branding your product one should invest cash and time in communicating to the shoppers that they can address their expectations. After building reputation and growing to a massive size company one can suppose of those lavish ideas. Educating the shoppers conjointly helps as it can provide them an understanding that you know what you are doing and are best at doing that.

Good marketers are aggressive in approach instead of passive. They provoke reader’s minds by prompting them to try and do something rather than simply creating them knowledgeable of the product. Sensible marketers also bring home the names, addresses and speak to numbers of people who are extremely interested in hiring your company by employing aggressive marketing. So having a sensible promoting campaign speaks a heap regarding the corporate and their merchandise and advertising offers that finishing bit to the onerous work done by the selling individuals in selling a product.

There is no higher advertisement campaign that is low value and also successful at the identical time. Great business ideas when utilised effectively can save tons of money. This is not solely straightforward for those that work full-time as an advertiser, however additionally for those that work from home

Advertising from home is additionally an occasional cost option, which involves creating and distributing fliers. Sometimes potential customers can visit home for business dealing. Print smart quantity of fliers and offer it to anyone who is visiting home like family, friends, mailman, etc. Business cards can conjointly be distributed. Few selected individuals can be given sample of the product. For those that work outside home, use school students to distribute fliers at supermarkets, community centers, or malls, particularly on weekends, when there is a rush.

Unfold the word by the mouth. Talk to everybody about the merchandise and raise them to talk regarding it to others. It’s a terribly powerful tool to increase the network and doesn’t even value anything. When receiving an informal decision from family members and friends, don’t forget to inform them regarding the most recent events, discounts and promotions and ask them regarding what they’re up to. If the parties are into the business, it won’t hurt to push every other. Joint ventures will be started with trustable individuals of the identical trade. The sole cost that can be incurred throughout the whole method is of printing fliers. For a higher quality, skilled can be employed to style them, as they will be in a position to play with colors and write motivating material.

Most of the businesses have company bulletin board that they use to put up company’s latest news. Fliers and business cards will be tacked on such bulletin boards. However before doing so, check out with the human resource department before putting the knowledge as most of the HR departments make it compulsory to consult them.

Oldsters are needed to be in regular bit with the academics to know concerning the progress of the child and they have meetings from time to time. Don’t miss this opportunity and unfold the word. Hand them the business card and fliers personally at the meeting, rather than just giving the contact number.

Get involved with fundraiser at faculties, as it’s a pleasant approach to market business. Prior to handing out the order received, collect all necessary data like business card pack, fliers, with proper information. Information can be based on what is the corporate regarding, what are the merchandise and services provided, or how to get in bit with the company. In every individual order, fastidiously place they all and seal the package properly. Presentation, too, is of importance and ought to be paid attention.

Voice mails will be place to smart use, other than recording messages. They can facilitate to deliver the promoting message. Greet with a brief message, following with website and email address, so that who ever calls can be already having the phonephone variety and they can be able to learn additional about the business by visiting the website. When the company is providing special promotional offers and discounts, include information regarding those within the voice mail. Discontinuation of any services of products will also learn about. Repetitive voicemails sound boring, therefore keep changing the voice mail frequently and add some creativity to it.

Most of the massive businesses attach business cards or fliers with out going mail. This works for corporations who send bills to their customers. For people who have customers paying on-line, they’ll send the data through emails.

Advertisements will be done, in the locality, by placing fliers on the bulletin boards of the native grocery stores, businesses, barbers, or butchers. Individuals frequent these places and there is a possibility of obtaining a sensible response. Some businesses place a jar at the reception counter where the business cards can be dropped for future reference, while visiting them.

A tell a friend script is a form on a web page where you can fill in your name and e-mail address and the e-mail address to one or more of your friends. It will then send a message to your friends and tell them you recommend them to take a look at the site were you filled in the form. Since your friends know you, they will most likely go take a look.

A tell a friend script can be a very powerful viral marketing method if you use it the smart way. The first thing you should do is to create an e-book, special report or software that you can give away to your visitors. This product should of course include your own marketing message. You can even let others give away your product for free too.

But now comes the smart part… Before anyone can download your free product they first have to use your tell a friend script and recommend your web site to their friends. You decide how many friends they have to tell before they get your freebie. In the message that goes out to the friends you should mention that they also could download your product for free. Of course they also have to tell their friends first.

If you have a really good product that people can’t find anywhere else you should have no problem. People will love to recommend the product to their friends. This works best if the product is unique and valuable. If you have created a product that you intend to sell you might want to consider giving it away for free instead. It will then be a truly unique and valuable product that has the potential to become a powerful viral marketing machine that will generate a lot of traffic to your site.

To install a tell a friend script on a web page is very easy. You just copy and paste a bit of code and you are done. To find a script just go to Google and search for “tell a friend script” and you will find a lot of free scripts. Some more advanced scripts can give you statistics about how many of the people who receive a message from your script that actually visits your site. So before you chose a script it’s a good idea to compare a couple of different ones and check which features they have.

So let your visitors do the work for you and let them spread the word about your site. Use the power of viral marketing!

Also, dont forget that while this will help you still need to optimize your site for the search engines and build backlinks to help your SERP.
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If you’re a small business owner, you probably don’t have a lot to spend on marketing. That’s okay, many small businesses aren’t taking full advantage of the many opportunities they have for marketing their business in basic ways that cost little or nothing to implement.

There are a number of things you can do to leverage your existing contact points with prospects and customers that require some initial effort to produce but go a long way in promoting your business, products, or services. Some of these methods include:

1. Business Cards. For less than $20, you can have a virtual billboard that promotes your business. Surprisingly many businesses forget about this great way to promote your business, your products, or special offers. When ordering your business cards, think about how you can use the space effectively. Some of the best business cards that I’ve seen include specific URL’s on the back for accessing free information, tools, resources, or product demo’s. I’ve even seen some with coupons on the back that turn business cards into a customer staple – giving them an incentive to have your business card handy at all times.

2. Invoices. Do you send your customers an invoice in print or electronically? If you do, use the invoice to promote your brand, product or service. This is also a valuable touch point to thank your customers and prompt them to learn about other things you offer. Some of the more effective messaging for your next invoice might be, “Thank you for your business. To learn more about our frequent shopper program call 1-800-555-1234”. This simple message can increase awareness and get your customers to take notice.

3. Emails. Nothing in marketing performs as well as your very own list of customer emails. Customers who offer their email address want to hear from you. Do what you can to encourage customers to provide you with their email address. You can always provide a small incentive like a pen with your business’s name on it, free information, or a white paper addressing an area of growing importance. Once you have this email list, communicate to your customers on a regular basis and encourage them to do more business with you. Satisfied customers are likely to forward your emails to others, growing the size of your customer base.

4. Thank You Notes. A number of small businesses are very effective at communicating with their customers. These businesses use every shipment as a vehicle to promote their products or thank their customers. You should do the same. When you make a sale and are shipping a product, insert a short thank you note that offers your gratitude and willingness to hear from the customer or perhaps your latest catalog or flyer. This goes a long way in showing your appreciation for you customer and interest in building a long term relationship with them.

5. Online Coupons or Offers. When you have a particular product to sell, you should offer information about it on your website. Additionally, offer an incentive for prospective customers (new customers). When individuals are on your website and take interest in your product or service, providing an incentive to buy can drive considerable response rates. You might be concerned about discounting your product or service to existing customers so be clear that your offer is only for new customers. Your existing customers understand that you’re trying to grow your business and won’t be disappointed to learn that you’re giving an incentive to new customers only.

6. Free Samples. Giving away free samples is one of the most effective marketing tactics available today. Even if you have a service business, offering up a method for prospective buyers to try a derivative of your service without paying for it can lead to increased trials and conversions. Large consumer product companies like Proctor and Gamble know that once a consumer decides that he or she likes the product, they will become a customer for an extended period of time which more than pays for the cost of their promotion.

7. Encourage Referrals. Small businesses that leverage the power of referrals experience strong growth. When you have others suggesting your product or service it’s like having your very own sales team. These referrals are even more powerful because, like word-of-mouth, the prospect is being encouraged to buy from an existing customer, associate, expert, or influencer. Think about how you can encourage referrals from your customers or other service providers. One way is to ask other vendors to distribute information about your business to their customer base in exchange for you doing the same.

Marketing doesn’t have to cost a lot. Use your own business to communicate your marketing messages and increase lead generation. These simple methods are effective for any small business owner regardless of industry, product, or service offering. Implement some or all of them to see the power of effective small business marketing.
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An important challenge in commercial video production, is to create videos that break down the barrier between the viewer and the video. One way to accomplish this is to interest the viewer. Another way to accomplish the same goal is to entertain the viewer. Entertainment can be serious and dramatic, but also, the use of humor and fantasy can very effectively disarm a video viewer. But the Chow Fun Video Commercial, seen at: http://www.youtube.com/watch?v=TTz5JfTYpC0&feature=player_embedded , goes even a step further, as a restaurant worker successfully does battle with a band of Kung Fu experienced thugs. At the end of the video, as she sits down to her meal of Kwon Yuk noodles, we feel not only entertained, and disarmed but even safe to eat at Chow Fun.

In the first shot of the video, an attractive female restaurant worker is sitting at a table. 4 fearsome looking thugs come up to her table. One of the tough guys points his arm at the female worker and says: “It’s her; she stole the noodle and beat up my brothers.”

“The noodle belongs to Chow Fun restaurant, I’m just bringing it back,” she replies. She holds the noodle upright on the table and we get a good look at the package. “No more talk,” replies one of the thugs, “get her.” The men close in for the attack. She stands up, draws a sword and begins her defense. In seconds she has disemboweled one of the attackers, slashed yet two more, and stand over the fourth one, who is pleading for mercy. Just them another waitress comes in and announces that noodles are served. At the same time, we see a caption saying ” “Corner of Spring and Ord in Chinatown” In the final shot, the woman, the victim and the other restaurant workers are seen sitting around a table avidly eating Kwon Yuk noodle.

Maybe this video was only a spoof. Chow Fun might mean fun with chow, the “yuk” syllable in the Kwon Yuk noodles, sounds like the derogatory slang tern “yuk.” However whether the video is real or made up, it is effective in bridging the gap between itself and the viewer.

So while this video was made with a bit of jest, and I don’t really expect that my waitress at Chow Fun will be a Karate expert. The jest, and the sport, effectively stimulates the play of fantasy. And in that playful spirit, viewers actually feel that the restaurant is a place of safety. A place where bad guys are vanquished, and everyone is free to sit down, put the struggles of life behind them, and avidly eats noodles.

Thanks to Winmax Video of California, for producing this report. Winmax is a professional video company which produces restaurant videos trade show videos and other business videos.

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